With 2022 right around the corner, it’s important to be aware of the new trends taking place in multifamily housing in order to best market your community. Our team at P.B Bell has compiled a list of the newest trends taking over the multifamily industry and tips on how property management teams can integrate them into their multifamily marketing plans. 

Offering Multiple Different Forms of Communication 

With various communication channels, a multifamily marketing trend for 2022 should focus on the importance of connecting with everyone. Some prospective residents may prefer to text whereas others may like speaking on the phone or via email. Multifamily properties can also offer Chatbots on their website as an alternative means of communication to stay efficient and effective. 

Younger prospective residents may be more likely to use social media, so having an active team member who can respond via those channels will be vital to communicating with all interested parties. While social media can be used as a mode of communication, it is also a great way to showcase resident events, community amenities, floor plans, and more in order to attract and retain residents. 

Offering Different Ways to Tour 

Despite virtual tours being an option prior to the pandemic, it’s increased in popularity and will remain as an expected multifamily marketing trend in 2022. P.B. Bell offers virtual tours at many of its properties. For example, the virtual tour options for Kalon Apartments include an interactive site map and a video tour. Property managers may not be able to anticipate everyone’s comfort level with in-person interactions, so offering different ways to tour, including virtual tours, in-person tours, and self-guided tours, will be very important in 2022. 

P.B. Bell utilizes Realync as a way to provide virtual tours. Realync allows onsite teams to take video tours to then later send to prospective residents. The team can customize these tours for a specific prospect or they can make them more generic. This platform also allows teams to do “live” video tours, which are great for lease ups when they cannot technically tour yet. 

Realync technology is also useful in showing construction updates to our prospect pipelines in order to keep them informed on the progress of the community.  

Go Back to the Basics 

Don’t forget about the basics of multifamily marketing! One basic trend that will continue to be important in 2022 will be putting yourself in the shoes of the audience. Multifamily marketers should always listen to what prospective and current residents want, as well as how they want to receive messaging to help attract and retain new and current residents.

After experiencing great customer service and a superb living experience, residents will want to share that experience with their loved ones which is a great way to generate traffic at no additional cost. Communities can also offer a referral bonus to residents who refer friends and family! 

Conduct Marketing Audits

Another multifamily marketing trend is conducting marketing checklists. The New Year is a great time for multifamily marketers to run an audit on their website, advertising sources, phone numbers, photos, and more to ensure that everything is accurate and up to date. 

The New Year will bring new trends in multifamily housing so it is important for multifamily marketing leaders to follow these trends to provide the best experience possible for their residents and prospective residents.