Photos and videos have always been crucial in a multifamily marketing plan but since the COVID-19 pandemic began, prospective residents are increasingly utilizing virtual services to tour and view communities. With less opportunity to visit a community in person, photos, videos, and social media allow multifamily properties to showcase their amenities in a clear and engaging way. 

Here are a few multifamily marketing ideas for utilizing photo and video in your strategy, as well as how multifamily marketing teams can make the most out of the content that they have.

High Quality Content

Blurry photos or shaky videos are a turn off to potential residents, therefore, it is important to use professional photos and videos in your multifamily marketing plan. Having high quality assets that display every angle of the room and amenities will help prospective residents understand the flow of the community, the layout of the units, and provide a good visual for the square-footage of a space, without having to schedule an in-person tour.

Showcase Amenities and the Neighborhood

It is important to post content beyond the room. People want to see what the amenities such as the pool and gym look like. If there are local schools or restaurants close by, having multimedia content to accompany these features will help tell the story of what it’s like to live in your community. Using photos and videos to share the lifestyle of your multifamily property are key multifamily marketing ideas. One apartment social media idea is to put together guides that feature each individual amenity so prospective residents understand the perks of each!

Real People

Providing photos and videos of current residents adds a face to your multifamily marketing plan. An apartment social media idea is to tag these individuals to increase the reach of posts. Encourage current residents to share photos and videos from their own apartments on their personal social media to share authentic content. Properties should obtain photo release forms from residents in order to be authorized to use photos of them.

Repurposing Content for Social Media

Another apartment social media idea is to repurpose existing photos and videos to post on social media. For example, participate in #ThrowbackThursday by showcasing renovations that have been done over the years. Additionally, reposting photos and videos on different social media platforms allows for more potential residents to see these visuals. 

Provide Video Walkthroughs

Another strategy in a multifamily marketing plan is to implement video walkthroughs. These videos should cover both the individual apartment units as well as community amenities. Video walkthroughs and 360 Tours have been beneficial tools to utilize in order to meet social distancing guidelines and will likely remain a popular strategy for years to come. It is also a good tactic for those who live out of state or don’t have the option to tour in person. 

Overall, utilizing photo and video in multifamily marketing is important in sharing content with potential residents. Implementing these strategies can help individuals envision what their lives could look like at your community without having to schedule in person tours.