Robson Multi-Family To Open Its First Luxury Apartment Community

Noria Set To Open in Chandler in March 2018

PHOENIX (February 14, 2018) – Robson Multi-Family will be opening Noria, its first luxury apartment community in Chandler, in March. Noria represents an entry into the multifamily market for Robson, a well-established developer of luxury, active adult communities in Arizona and Texas. P.B. Bell, a leader in multifamily housing development, management and acquisitions, has been selected to manage leasing and property management for the community.

Noria, which offers 237 luxury apartment homes in 11 floorplans, is located at 2177 S. McQueen Road in east-central Chandler. The community offers residents access to a sizable, resort-style swimming pool encircled by chaise lounges, cabana beds and a whirlpool spa, a premium, sprawling clubhouse and a state-of-the-art fitness center. Noria also offers a game room, a yoga room, virtual fitness classes that utilize Wellbeats technology, Wi-Fi in community areas, a conference center, a bark park and pet spa, parcel storage lockers and a bike repair station.

“The demand for luxury apartments is still very strong, and Noria presents a new option for those who are looking for a premium living experience in Chandler,” Edward J. Robson, Robson’s Founder & Chairman, said. “With its resort-style amenities, and its walkability for residents, Noria offers residents a unique lifestyle option as part of an inclusive, mixed-use community.”

“This partnership between Robson and P.B. Bell is exciting because it brings together two locally-owned, luxury-minded developers,” said Steve Soriano, Executive Vice President of Robson Communities, Inc. “We always relish an opportunity to put our stamp on a new project, and Noria is no different. We look forward to influencing how this community unfolds and matures.”

The architecture at Noria, designed by Whitneybell Perry architectural firm, pays homage to the area’s agricultural heritage, as the community’s exterior fuses modern aesthetics with nostalgic touches to create a warm industrial feel that is flush with exposed steel, natural stone and oversized overhangs. Larry Lake Interiors will finish the interiors of the amenity areas with a modern ranch feel.

The community’s one-, two-, and three-bedroom floorplans range in size from 734 square feet to 1,653 square feet, and each includes a large patio. Each of Noria’s apartment homes is finished with plank flooring, nine-foot ceilings, oversized sliding patio doors, LED lighting, full-size washers and dryers, and a gourmet kitchen that includes custom cabinets, quartz countertops and a tile backsplash. Select floorplans feature dual vanities and a barn door in the master bedroom, while energy-saving elements such as low-E, dual-pane windows and Energy Star-rated appliances are used throughout.

Noria is conveniently located across the street from Chandler’s sprawling Tumbleweed Park, which offers family-friendly recreation opportunities that include a tennis center, a recreation center, play structures and group fitness classes. The community is also situated within the nine-square-mile Chandler Airpark, and is within boundary for the Chandler Unified School District, which is home to a number of A+ Schools of Excellence.


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Rachel Brockway
Serendipit Consulting